Having the urge to shop for hot new items? Feel like supporting a great cause? On May 20th you
will be able to do both as H&M is launching it’s third Fashion Against AIDS campaign! H&M’s first
ever Festival Collection will be available in stores May 20th in the US and June 3rd in Canada!
Upon purchasing you will be supporting HIV/AIDS as 25% of the proceeds will be donated towards
awareness projects.
“For me, festivals are unique and inspirational places as they join both music and fashion. To see
your favorite bands, to see creative people gathered, all from different nations and with different
looks really inspires me. It is very important to make people aware of the problem with AIDS and
HIV and we want to contribute in the fight against the disease by donating some of the sales from
this collection,” says Ann-Sofie Johansson, H&M’s head of design.
The collection consists of many outstanding pieces for both guys and girls that are being sold
through the Dividend youth departments. The following photos are a sneak peak of whats to
be available!
These items below are some of my personal favs from the collection!!
June 3rd cannot come quick enough... ;)
Which items will end up in your closet?
